MY UNQUENCHABLE THIRST FOR KNOWLEDGE...
MY EXPERIENCE
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Creative Direction
Hands on leader of a cross-functional web design team. Involved in all Internet areas including: Web design for thirty plus e-commerce sites, content development, brand management, product development, information architecture, user experience testing, front-end coding, ad banners, HTML email campaigns, Flash micro-sites, SEO, QA and project management.
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User Experience
Human Factor studies in user centered design and analysis. Manage production of wire frames, user flows, site maps and prototypes. Inform design and IT of
business requirements through visual documentation. Lead team research
of e-commerce best practice as foundation for information architecture. User testing
of prototypes to validate design direction. -
Application Development
Full life cycle IT management of e-commerce product development. Managing a team of Java, Oracle and Flash developers. Communication lead to non-technical clients. Agile and waterfall web development. Budgeting, scheduling and project management experience.
Customer Service issue tracking.
Manage off shore development team.
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CREATIVE DIRECTOR & PROJECT MANAGER
Bertelsmann Direct
Started interactive agency in direct marketing corporation. Responsible for look and feel of subscription e-commerce sites. Partnering with marketing, editorial and IT to manage daily activities. Develop new enhancements for aquisition and current member retention. Design ad banner and email communications. Developed interactive Flash micro-sites and online speciality shops.
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CREATIVE DIRECTOR & USER EXPERIENCE
Book-of-the-Month Club 2
Established user experience group within creative department to launch e-commerce platform. Led best practice research to create information architecture diagrams. Integrate front-end code and design with Interwoven Teamsite CMS using JSP, HTML and CSS. Conduct usability testing of prototype using task based interview process. Video user testing for review of findings.
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WEB APPLICATION LEAD & PROJECT MANAGER
Columbia House
Manage day-to-day activities for a team of Java, Oracle and Flash developers. Document process flow for web team’s interaction with other groups. Manage off shore team of Java developers. Created code review process for Java/J2EE. Manage weekly code deployment with change management and QA. Project manage small to large IT and marketing projects using cross-functional teams.
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CREATIVE DIRECTOR & CONTENT DEVELOPER
Doubleday Micro-Sites
New product development from concept to production. Conducted research of movie industry’s treatment of up-selling new products. Hayes applied research by creating Flash micro-sites to support new book features. Working closely with partners in editorial and marketing added feature-rich content.
Beautiful Lies | The War | More Coming Soon
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INFORMATION ARCHITECT & USABILITY TESTING
Uniweb
Managed and produced wire frames, user flows, site maps and prototypes. Created documentation to inform IT for site development implementation and enhancements. Led team research of e-commerce best practices for foundation of information architecture. Research Internet best practices to improve web site user experience. User testing of prototypes to validate design direction.
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PROCESS DESIGN & REQUIREMENTS GATHERING
Bookspan, Inc.
Design and documentation of work flow process. Categorize features and functional specifications. Daily management of requirement gathering and assets for large iterative projects. Working closely with clients in IT, Business, QA and Creative to manage schedules. User acceptance of content and deliverables. Manage issue tracking and conflict resolutions.
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SOCIAL MEDIA & MARKETING STRATEGY
MotoSavvy
Social media product development from concept to production. Marketing revenue strategy using ad placement and local vendor classified section. Site monitoring using Google analytics tools. SEO strategy to improve search ranking. The site is coded using PHP modules. Web 2.0 technology to created a community buzz using blogs, reviews and tie in to twitter, facebook, flickr and youtube.
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FLASH DESIGN & DEVELOPMENT
Yes Solutions
Managed development and strategy of Flash application to simulate a virtual book. Working closely with partners in editorial to add features and functions to improve user experience. Created update process using XML to automate process as new books are available. Coordinate with IT and Prepress group to integrate with content management system. Roll out functionality to other client sites.
Coming Soon
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PRESENTATION DESIGN
Eucerin
Design presentation for Eucerin event. Work with client to design look and feel that matched current branding from ad campaign. Create category and navigation flow of products. Produce product screens for full presentation. Create interactive application to work on CD for multiple platforms. Coordinate with outside agency to deliver templates.
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"Hayes is a talented design manager always focused on improving the user experience of our customers. His ability to oversee cross-functional teams and deliver large projects on time has added to the success our e-commerce platform."
- George Richter
CHIEF OPERATING OFFICER,
Bookspan, Inc. -
"Hayes is a Creative leader with a good eye for what works in the internet medium. He is good at listening to the needs and desires of the marketing team and translating their input into creative solutions that can be deployed."
- Todd Christiansen
IT DIRECTOR,
Yes Solutions -
"Hayes is a tech-savvy, detail-oriented manager who was a key player in redesigning the content management platform for Bookspan's web-based book clubs. I appreciated his guidance in identifying key deliverables and leading cross-functional team discussions around interface design, functional requirements and usability."
- Peter Mello
INFORMATION ARCHITECT,
Bookspan Inc. -
"Hayes is someone that you can always feel comfortable going to when looking for advice, opinions, or criticism. He has a great eye for what he does, and an even better demeanor when expressing his artistic critiques. His talent and inspiration has helped guide the way I work with others. I consider myself lucky to have worked with him."
- Steve Divins
SENIOR INTERNET ART DIRECTOR,
Direct Brands Inc. -
"Hayes is an exceptional manager and creative mentor. He leads by timely, thoughtful and articulate questioning of one's roles, goals and motivations. He guides rather than grants, and he mentors rather preaches. He taught me a lot."
- Jonathan Giannetti
former Senior Internet Art Director,
Bookspan, Inc.
WHAT HAVE I BEEN UP TO?...
ABOUT ME
The rest of the story...
After joining Doubleday Interactive Hayes established the Interactive Creative department with 2 staff and grew it to 21. The department was a key player in driving Internet sales, which increased from $50M to $400M in a six year period. The company now had over 30 e-commerce properties, some are: Book of the Month Club, Literary Guild and Doubleday Book Club.
Hayes’ earlier experience was in publishing as an Art Director and Illustrator working for Time Warner, McGraw-Hill, Scholastic and CMP Publications. Prior to his career Hayes received a BFA at Maryland Institute College of Art. He has had many art exhibits at galleries on the east coast.
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CHAT
AIM: cigarjuice
PHONE
631-875-0524
hayes_cohen AT yahoo dot com